Iconix acquired the Intellectual Property of London Fog
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Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries.
Originally initiated sale of the brand to a licensee.
Because the brand was so attractive, and pricing was indicative of the potential, a different type of buyer had to be found.
Triangle arranged for the sales of the brand to Iconix, and the simultaneous licensing of it to our original client, a major outwear producer.